The journey of Feeling Kleidung began in 2017 with a simple yet powerful idea: people need to feel seen, valued, and affirmed in the world. Too often, the messages we wear are generic or fleeting. There was a longing to create something that could speak directly to the heart, something that could remind people of their strength, their love, and their gratitude, even in the smallest, simplest way.

From the very beginning, Feeling Kleidung was about more than fashion. It was about creating a space where a t-shirt could carry meaning, hope, and affirmation. Early designs were shared among friends and family, and the stories we received were inspiring: a young woman wore a design that reminded her of her courage and overcame a challenge she had been avoiding; a man gifted a t-shirt to a friend who was going through a difficult time, and the message sparked joy and connection. These stories were proof that something small, like a meaningful design, could create real impact.

As the brand grew, so did our understanding of the human experience. We realized that people are grateful, strong, loving, and resilient, but they often need reminders. Feeling Kleidung exists to be that reminder, a quiet affirmation that life is full of feelings worth celebrating, that gratitude matters, that love matters, and that strength matters. Every design is rooted in this belief.

From 2017 until today, our journey has been shaped by countless moments of connection. From small notes of thanks from strangers to stories of personal transformation, Feeling Kleidung has become more than a brand, it’s a movement. A movement that affirms people’s experiences, celebrates their emotions, and encourages them to wear their feelings with pride.

Through our apparel, we hope to remind everyone: you are strong, you are loved, and your story matters. Feeling Kleidung is here to give your feelings a voice and your moments a canvas.